Association rules do not represent any sort of causality or correlation between the two itemsets.
X Þ Y does not mean that X causes Y. There is no causality.
X Þ Y can imply different meaning than Y Þ X, unlike correlation.
Association rules are used in different fields, such as:
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Marketing |
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Targeted Advertising |
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Floor Planning |
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Inventory Control |
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Churning Management |